Design preview for Francisco Borrego, prepared by Website Launch Pro.Launch This Site, $99/mo
A stucco home with a desert front yard, illustrative

Selling

Selling Your Home

Priced off what has actually closed near you, prepared properly, and marketed by an established brokerage.

The Approach

The Price Is The Marketing

Photography and syndication matter, but nothing rescues a listing priced on hope. Your valuation is built from what has actually closed within a comparable radius, what is competing with you right now, and how long each of those took to sell.

01

Prepare

A walk through and a ranked list of what to fix, what to leave alone and what to remove, with a straight answer on what each returns.

02

Present

Professional photography and a clean listing, because most buyers here decide from their phone before they ever ask for a showing.

03

Position

Priced to real closings, then marketed through ERA Sellers & Buyers Real Estate and its offices on both sides of the state line.

The Process

From Valuation To Closing

01

Valuation

A walk through and a pricing conversation grounded in closed comparable sales, not flattery.

02

Prepare

Repairs worth doing, light staging where it moves the number, and a media plan.

03

Go To Market

Photography, MLS, syndication and direct outreach through the brokerage in both markets.

04

Negotiate And Close

Offer review, inspection and appraisal management, then title and closing held to the agreed date.

Sellers

A Newer Agent, A Long Established Brokerage

Francisco is early in his career, and every valuation and pricing strategy he brings you is reviewed with a brokerage that has been closing homes in this region since 1989. You get his attention and their experience, and he will tell you plainly which part is which.

FAQ

Seller Questions

Q

What should I spend before listing?

Only what returns more than it costs. You get a ranked list, not a renovation pitch.

Q

How is my price set?

From closed comparable sales, current competition and days on market, reviewed with the broker before it is presented to you.

Q

How long will it take?

You get the current absorption numbers for your area rather than a guess, and a plan for what happens if it sits.

Q

Can you sell my El Paso property too?

Yes. The Texas licence covers it, so a New Mexico sale and a Texas sale can be handled by the same person.

The Mesilla Valley and the Organ Mountains, illustrative

Home Valuation

What Is Your Home Worth

Send the address and Francisco will prepare a valuation from what has actually closed nearby.